PUSHA PREME - Behind The Mask

Music artists throughout history have developed their physical appearances to better portray how they want to be seen and heard. In recent years, Tyler the creator has embraced a retro, prep look but with a luxury twist. This style beautifully reflects his past albums Flower Boy and IGOR. Countless music artists created a look that is unique in nature that tell their story through visual representation. Artists like Daft Punk, Marshmello and MF DOOM wore bold, symbolic masks. Not just for style, but to express freedom, identity protection, and keeping the focus on the music. These masks became key to their visual storytelling.

Pusha Preme (AFRO $COTT AKA TEQUILA TITAN) an Afro-fusion artist, has told his story of life, hardships, relationships and spirituality through intimate lyrics and melodic beats. Beyond the music, his creativity extends to one of a kind, hand crafted masks or PREMES as he calls them, that serve as both fashion and storytelling tools. Let’s take a look at a few.

Chainsaw P

Chainsaw P is a bold piece inspired by the chains rappers wear.

“The mask reflects my return to Hip-Hop roots with the Red Oktober album. But it also ties back to the vulnerability I explored in my first album, T.I.M.E (Things I Must Earn)”

DIAMOND DALLAS

“Diamond Dallas best represents my album Before I Say I Do. It was when I gave the diamond to my wife”

THE PREME OF MONTE CRISSO

“The Preme of Monte Crisso Represents my growth after my grandmother passed and becoming wise in my age. It was inspired by the OVO owl.”

FRIDA PREME

“Inspired by Frida Kahlo, I created this for the Heroes Eventually D!E album. The flowers represent the growth of my career and life. It was my least favorite to make, but the one I got the most compliments on.”